One of the biggest projects that I was involved in during my time at SFU Career & Volunteer Services was Backpack to Briefcase 2019. Backpack to Briefcase is a conference where students hear directly from industry experts, top employers and leading alumni who share practical tools and insights to prepare them for a successful transition from university to career.
I was in charge of designing promotional materials which were utilized in our social media pages, our bi-weekly newsletter, and during the conference. Below are examples of the work I produced for B2B.
The designs for Backpack to Briefcase went through several revisions. Here are some of the earlier drafts of the banner:
Eventually, the committee decided on this design for the banner. The banner was promoted on the SFU Career & Volunteer Services website.
I was also asked to design materials for giveaway events which were promoted on our social media pages:
After we got the name out for B2B, I was asked to create graphics to promote our speaker line-up:
Here's a sample of how the speaker line-up posts performed on social media:
With regards to print materials, I was responsible for creating a postcard with a description on the back. The postcards were placed on stands which were scattered across the most populated areas of the SFU Burnaby Campus.